People will resist when they are forced or when they feel forced. Do you ever notice that when you try influence somebody or you try to get them to do something and you have zero intention to try to force them to anything and yet they still resist? Why? Because they feel forced; this means that you unintentionally approach them in such a way that they actually resist even more. They get defensive. So what do you do? You think through about how they might resist and try to position it differently. One of the things I always say is “you reduce resistance by letting people have your way.” If you think about it in that context, you package how you want to approach somebody in anticipation of resistance and then change the approach in such a way that you are going to get less of it.

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