Most people when they try to get ideas across, push, they tell, they get answers.  And very often, the answers are accurate, it’s just that very often you get a lot of resistance.  When you tell people advice, very often they’ll push back.  So, what do you do?  People will conclude, they’ll adjust, they’ll sign up, they’ll buy, when in their terms it makes sense for them to do so.  And it makes much more sense when they come to their own conclusions.  The key is ownership.  The key is expediting the process so people come to conclusions.  So, instead of telling answers you want to ask more questions.  When you ask more questions, you get better results.  People will sign up and only then will they decide to move.  So, what are your thoughts?