If you want to sell somebody something, if you want them to sign-up, you want them to conclude quickly that it is a good idea.  You want to create a condition in which people actually want to buy.  You can increase that likelihood by asking open-ended questions.  Open-ended questions are questions that start with: what, where, how, who, which, when.  Remember them… what, where, how, who, which, when.  If you can get into the habit of asking questions like that, you are much more likely to get people to sign up.  If you are like most people, unconsciously, you are going to ask close-ended questions and you are going to get “no” too often.  So remember, what, where, how, who, which, when and you will get much better results when you want to persuade anyone to do anything.  What are your thoughts?