Today in society and business there is clear erosion in quality of standards, conduct and manners. Manners and etiquette play a huge role in conducting successful business and differentiating your brand. And yet, 80% of Americans think rudeness is a real problem in the country and 99% of Americans consider everyone else to be rude. How about you look at yourself in the mirror and think about what common sense tells you. Common sense tells you that manners, etiquette, and first impressions are very important. So think about how you conduct yourself and you make a good first impression, it’s common sense.