Think about the concept of saving money. It is clearly a very good idea. It’s practical, logical, pragmatic, obvious, prudent, and in the bandwidth of common sense.
It is difficult to imagine that it is a bad idea to save money. Everyone knows that if you regularly save money, over time you will have a lot of it, and your financial future will be much more secure.
If all that is true, then how is it that so many people are so bad at saving money? Most of us know it is a good idea to adopt the habit of saving money, yet most of us have so much trouble getting started.