Sometimes when you’re accurate and you tell people an accurate answer, they have trouble with the way it sounds and they push back. If you say things like, “Generally this is what people do.” The reaction might be, “No, that’s not what I do.” So, how do you get people to accept information? What you do is build in cushion words. Cushion words are words that allow some degree of flexibility so people will be less defensive. So instead of saying, “This is what people do,” you would say, “Often, this is what people seem to do.” If you put the seem to, appears that , etc.., in there, people will accept the information with a lot less resistance and you are going to get your point across. So, put some cushion words in there and it will tend to improve.

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